Fabian Geyrhalter, FINIEN – Medium

Fabian Geyrhalter, FINIEN

Why Eddie Geller Believes A Brand’s Name Is A Startup’s Biggest Asset

A Founder’s Journey to Brand Clarity is a series of swift interviews with some of today’s most intriguing founders on how they gained…

Oct 16, 2020

Oct 16, 2020

How Maxwell Cohen Created A Brand Architecture That Goes Against The Grain And Sets His Products…

A Founder’s Journey to Brand Clarity is a series of swift interviews with some of today’s most intriguing founders on how they gained…

Sep 18, 2020

Sep 18, 2020

How Chris Do of The Futur Disrupted Design Education The Moment He Stopped Selling And Started…

A Founder’s Journey to Brand Clarity is a series of swift interviews with some of today’s most intriguing founders on how they gained…

Sep 4, 2020

How Chris Do of The Futur Disrupted Design Education The Moment He Stopped Selling And Started…

Sep 4, 2020

Matt Jamie of Bourbon Barrell Foods Built a Brand on Authenticity: 5,000 Gallons of Soy Sauce Are…

Welcome to my new series of swift interviews with some of today’s most intriguing founders on how they gained brand focus and clarity…

Aug 28, 2020

Aug 28, 2020

Why Instagram Is Your Brand’s True Homepage — And 3 Ways To Turn It Into A Lead Magnet

In my brand consultancy, we have a unique process of manifesting a brand’s newly crafted identity. Instead of rolling the design language…

Oct 9, 2019

Oct 9, 2019

How Brian Scudamore, Whose Brands Are Making A Million Dollars A Day, Leads With Brand Thinking

An edited version of this interview was first published in my column on Grit Daily on 02/19/19.

Feb 21, 2019

Feb 21, 2019

Five Ways To Transform Into An Authentic Brand That People Will Love

The full article of below’s excerpt was first published on Forbes on 05/16/18.

May 18, 2018

May 18, 2018

3 Lessons in Marketing Through Empathy From a Business That Serves Homeless And Millionaires Alike

This article was first published in CEOWORLD Magazine.

Mar 25, 2018

3 Lessons in Marketing Through Empathy From a Business That Serves Homeless And Millionaires Alike

Mar 25, 2018

What Any Brand Needs To Learn From Amazon’s Physical Bookstore Experience

I just spent an hour at Amazon. Not on Amazon, at Amazon.

Oct 31, 2017

Oct 31, 2017

How To Share Your Brand’s Offering — Brilliant Brand Messaging Lessons From Acorns And Emojis

I entered a contest. Not a design competition, but a simple consumer contest.

Sep 26, 2017

Sep 26, 2017

Fabian Geyrhalter, FINIEN

Fabian Geyrhalter, FINIEN

Fabian Geyrhalter, Founder of FINIEN — Creating brand clarity for startups of any size & age. Brand Strategist, Bestselling Author, Mentor & Speaker.

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